Yesterday, news dropped that The Weeknd and Bella Hadid split (again.) Then, The Weeknd said he's in full album mode. So what if...WHAT IF...the "break-up" news was just dropped to put The Weeknd on all of our radars so he could say the world "album" and get us all pee-our-pants excited, but also maybe have a more out-of-the-public-eye relationship with Bella?
(Of course, I could be WAY off, too.)