WHAT IF...The Weeknd And Bella Hadid DIDN'T Really Split Up?

Yesterday, news dropped that The Weeknd and Bella Hadid split (again.) Then, The Weeknd said he's in full album mode. So what if...WHAT IF...the "break-up" news was just dropped to put The Weeknd on all of our radars so he could say the world "album" and get us all pee-our-pants excited, but also maybe have a more out-of-the-public-eye relationship with Bella?

(Of course, I could be WAY off, too.)